We created a performance-enhancing, biophilic environment that actively supported the Montgomery Group sales team at the Independent Hotel Show in London. Aligning with the show's theme of Redefining Luxury the design centres around wellness, quality, and function rather than excess or show. The aim was to enhance wellbeing, focus, and success - delivering both experiential value and measurable business results.

 

The Restorative Sales Lounge was conceived as a space of refuge and rejuvenation in the heart of a busy trade show. Designed to sharpen focus, reduce cognitive fatigue, and foster meaningful conversation - all key ingredients for sales conversion - the lounge demonstrates how design can directly impact performance.

 

By combining WELL Standard design strategies - such as air, light, sound and water quality, along with community enhancement and mental health supporting strategies - and sustainably sourced products with nature-inspired form, tactility, and sensory cues, the lounge becomes more than just a stand; it’s a living, responsive environment that drives real traceable outcomes.

 

Such as via the live, interactive 'Sales Tree' which was a fun and creatively engaging feature, designed by us and brought to life by the good folk at Allsfär, to encourage and elevate the sales team and their clients' experience on the stand - where visitors were invited to add a leaf or flower to the tree when leaving the stand if they had a positive experience. Throughout the 2 days of the show, the tree began to thrive into a true example of collaborative creative minds working together

 

In partnership with our aligned makers and suppliers - Allsfär for all the colourful sound dampening acoustics finishes, Domus & Tarkett for the creative up-cycling of the flooring layout, Ethimo & Low Carbon Industrial who provided the stunning furniture, Spark & Bell and Tala for the stunning sustainable lighting,  and Yasmine of Yatlina who once again came up trumps with her energising and invigorating bespoke scent that brought fresh clarity and a welcoming energy that encourages people to relax, connect, and enjoy the space.- this stand embodies our shared ethos; where sustainable, human-centered design and commercial success thrive side by side.